Axor Shines at IBW
Axor, a sister company of Vega Auto—one of the leading helmet manufacturers—made a vibrant appearance at the India Bike Week (IBW) in Goa as the official safety partner. The event marked a major milestone for the company, building on its successful showcase at the EICMA Milan Motorcycle Show, an annual trade fair in Milan, Italy, dedicated to motorcycles.
At IBW, Axor unveiled its eagerly awaited 2025 series. According to Vega Auto officials, this latest range is set to transform the riding experience, further strengthening Axor’s position as a leader in the industry.
“The Vega Auto stall was a key highlight at IBW, showcasing innovative collaborations with Pinlock and Altor for smart helmets, along with a wide range of riding gear including jackets and boots. Our Brand Ambassador, JS Films, was present to interact with enthusiasts and emphasise the brand’s focus on rider safety and experience,” said Vishal Gite, General Manager of Vega Auto. He added that Vega Auto is more than just a helmet brand.
“Our stall featured a diverse range of products designed to meet the evolving needs of riders. We are committed to providing an experience that goes beyond just riding, and our participation at IBW reinforces this dedication,” Gite explained.
Axor’s role as the official safety partner at IBW highlights the company’s commitment to rider safety and its mission to promote safe riding practices, Gite concluded.
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