Axor strengthens presence at IBW
A big draw at IBW was the Vega Auto booth, which showcased its collection of riding coats and boots along with Pin Lock & Altor-smart helmets.
Axor, Vega Auto’s sister company and a top helmet manufacturer, proudly served as India Bike Week’s (IBW) official safety partner.
This achievement is a key milestone for the organisation, after its successful presentation at the EICMA exhibition. At IBW, Axor unveiled their much anticipated 2025 series. This latest series is set to transform the riding experience, cementing Axor’s position as an industry leader.
A big draw at IBW was the Vega Auto booth, which showcased its collection of riding coats and boots along with Pin Lock & Altor-smart helmets. Large people were drawn to the Vega Auto stand by an exhilarating parachute performance that flew across the IBW event.
Vishal Gite, General Manager of Vega Auto, said, “We’re more than just a helmet brand. Our stall showcased a comprehensive range of products that cater to the evolving needs of riders. We’re dedicated to providing an experience beyond riding. AXOR being the official safety partners of IBW reinforces this commitment to engage with biking clubs and understanding the requirements of the Genz and millennials, which in turn helps us to support adventure and touring”
To know more about the partnership between Axor and IBW, SportsMint Media got an opportunity to interact with Mr Vishal Gite, General Manager of Vega Auto.
- What business objectives or ROI does Axor aim to achieve by sponsoring Indian Bikers Week?
Our participation in Indian Bikers Week is a strategic move to increase brand awareness, reach a wider audience, and drive sales. As the official safety partner, we aim to showcase our innovative products, connect with the biking community, and establish ourselves as a thought leader in the industry. We expect a significant return on investment through increased brand visibility, lead generation, and ultimately, sales growth.
- How does Axor Helmets leverage its sponsorship to target the growing biker community in India?
We leverage our sponsorship by creating the experiences for bikers, showcasing our latest products, and engaging with the community through interactive activities. We also partner with influencers, biking clubs, and enthusiast groups to amplify our reach. Additionally, we utilize social media platforms to share engaging content, promotions, and updates, ensuring that our brand remains top-of-mind among the biking community.
